Europe's biggest TV show came back — and the reveal didn't run on TV first. It dropped on The Whale: the 38-metre screen suspended above Hamburg Hauptbahnhof and, at 342 m², the largest digital billboard in Germany. I built the key visuals and motion package behind the announcement — Bill & Tom Kaulitz, rendered for broadcast and for the biggest screen in the country.
Ströer's 3D-capable giant in the Wandelhalle of Germany's busiest station — the largest digital out-of-home screen in the country. This is the canvas the relaunch was unveiled on.
Portrait photography: Rankin.
Unveiled on the biggest screen in the country — then the internet did the media plan.
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